She’s back! When Jen Renaud made her transition to Vertiv as VP of Marketing, she had some major transformation in mind. In an effort to better align Sales and Marketing, Jen clarified roles and reorganized teams. Balancing a major cultural shift and rethinking how the organization handled day-to-day activities has had an inspiring impact. Learn more!
Tune in and Get Inspired to:
- Work on lead to cash experience
- Focus on EDUCATION
- Use B2C principals in B2B situations
- Understand business trends
- Appreciate the little a-ha moments
Key Takeaways:
[:50] Jennifer talks about the transition she made from Oracle to Vertiv.
[2:15] Vertiv is undergoing a huge digital transformation right now.
[3:45] What have been the biggest changes to the marketing team?
[4:50] What challenges has Jennifer faced, so far?
[5:50] Jennifer and her team have had to start thinking differently about how campaigns are structured.
[7:15] How has Jennifer been training her team on multi-step and nurture campaigns that Eloqua can provide?
[11:45] Jennifer has shifted their content to a storytelling model.
[14:30] How is Jennifer staying nimble with all the ongoing changes happening?
[17:50] How has Jennifer been able to keep her team in alignment with their goals and new culture?
[22:30] Jennifer shares how they spent a fraction of the money to achieve their targeted growth.
[26:55] Jennifer’s team will say they have no data. Jennifer disagrees. They have tons of data, just no insights.
[29:15] What tools is Jennifer using?
[31:35] What inspires Jennifer?
Quick Links
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
