Most email marketing teams, whether you’re big or small, share a common goal – to drive positive open rates and click-through rates within email campaigns. The trick is determining solutions to reach those positive numbers. Luckily, there’s one solution that’s already within most teams’ reach. [...]
Five steps to prioritize your work and Get Stuff Done while keeping your precious sanity We know what it’s like. There are a bajillion projects and tasks on your plate, and you have clients, project managers, clients, and your boss all demanding that their specific [...]
When it comes to building an implementation plan, the project manager works with their team to list out steps from beginning to end, who owns what, and notes how long each step will take — the project plan. Easy right? All the steps are laid [...]
Are you spending tons of hours and dollars on your email marketing strategy, but not seeing the return on your investment? If people are not clicking on your links (you have a low clickthrough rate – CTR), it means that fewer marketing-ready leads are being [...]
Setting up complex campaigns in Eloqua can seem like a daunting task and may even discourage teams from trying to create a comprehensive experience. Instead of relying on batch-and-blast, one-off email sends that can encourage disengagement with your content, try to incorporate these campaign building [...]
If you’re new to using HTML (HyperText Markup Language) for building emails and landing pages, it can feel a bit daunting. Although easier to use, visual drag-and-drop editors have their constraints and it is worth it to get comfortable working directly with HTML. Below are [...]
