As we saw in Part 1 of our series on Optimizely Web Experimentation, creating and launching an effective A/B or multivariate test involves a meticulous process of strategizing, planning, and defining the structures needed for success. In this post, we will dive deeper into the [...]
Customers across industries have high expectations for service and personalization in their experience with brands they do business with. This is especially true in the hospitality industry, where the competition is strong, and keeping customer loyalty is an ongoing battle. Brands need to stand out [...]
The Unique Factors that Drive Marketing in the Sports & Entertainment Space The first baseball game using modern rules was played in Hoboken, NJ in 1846. The goal is still to hit the ball and score as many runs as possible against the other team. [...]
Want an easy way to build and send a message out to your audience? Try using Braze Content Cards! Think of them as a pop-up banner, modal, modules, or inbox notification displayed to your audience. Braze’s Content Cards are a messaging channel that can be [...]
The marketing landscape has undergone a dramatic transformation. Gone are the days when a single, generic message could resonate with a broad audience. Today’s consumers are bombarded with information, leading to a phenomenon known as “banner blindness” – the tendency to ignore generic marketing messages [...]
Imagine a typical marketing scenario: You are trying to reach a specific set of customers with the perfect message. But your data on that customer is scattered across different places – their email address might be in your Customer Relationship Management (CRM) tool and/or your [...]
