Inspired Marketing Magazine – Spring 2018
At Relationship One, the thing we are most proud of is the success of our clients and partners. Nothing makes us happier than sharing stories of transformation and growth on our Inspired Marketing Podcast. We wanted to find a way to continue sharing these stories of inspiration. The Inspired Marketing [...]
Inspired Marketing: Cisco’s Amy Anderson on Good Governance
Cisco is up for 4 Markie awards this year! We sat down with Digital Marketing Manager, Amy Anderson, to get some insight on just one of the many projects that have given Cisco the success worthy of a Markie. Listen in and learn more about how Amy and her team [...]
Inspired Marketing: RSM’s Jace Brendle on Building a Custom Preference Center
In today’s episode of Inspired Marketing, we sat down with Jace Brendle, Digital Marketing Manager at RSM. 3 years ago, RSM underwent a total rebrand, and Jace and his team decided to take the opportunity and build out a custom preference center. Jace’s team saw a significant drop in their [...]
Inspired Marketing: Modern Customer Experience 2018 Preview
Our goal with this podcast has always been inspiration. Typically, we share inspiring marketing stories from you all. Today, however, we want to take some time to share a bit more about one of the events that inspires us most: Oracle’s Modern Customer Experience. We are excited for all that [...]
Inspired Marketing: PTC’s Jean Lee and Anna Poulakis on Increasing Process Efficiency
Anna Poulakis, Director of Marketing Automation, and Jean Lee, Manager of Marketing Automation at PTC have set out to improve the complex project of interacting with the Digital Experience Optimization teams. They have found great success and plan to share their solutions with external partners and more at ModernCX in [...]
Inspired Marketing: Dell’s Jennifer Gruninger on Nurturing Customers
As a Program Designer & Automation Strategist for Dell, Jennifer Gruninger has devoted a lot of time to nurturing customers in the most effective way possible. She and her team have been developing and building their nurture program for 5 years now and their hard work has really paid off. [...]
Inspired Marketing: Relationship One’s Ron Corbisier on Finding Modern Marketing Success
We wanted to kick off the year by hearing from our CEO at Relationship One, Ron Corbisier. If you've ever heard Ron speak you know he has a lot to share about modern marketing. Listen up and learn how the marketing landscape may change in this coming year, and his [...]
Inspired Marketing: PerkinElmer’s Richard Flaherty on Taking a More Automated Marketing Approach
In this episode of Inspired Marketing we had the pleasure of learning from Richard Flaherty, Global Director of Marketing Services at PerkinElmer. Richard took on the challenge of doing a data clean up and creating a more efficient MarTech stack. He shares with us his process, challenges and what he [...]
Inspired Marketing: Red Wing Shoes’ Dave Schneider on Connecting with Customers
Dave Schneider is Chief Marketing Officer at Red Wing Shoes, where he has brought digital marketing to bring the Red Wing brand to life. In this episode of Inspired Marketing, hear about his latest brand initiatives, and how he’s using technology to better understand his customer base. Find out how [...]
Inspired Marketing: Cambria’s J.J. Thoele on Memorable Customer Experiences
In the business of quartz, customer experience and satisfaction are everything. J.J. Thoele, the Interactive Marketing Manager at Cambria, recognized the importance of a personalized shopping experience and jumped on it. His team is hyper-focused on making customers feel like a part of the Cambria family from day one, and [...]
