What happens when a project goes perfectly? Ask a Project Manager and you may be surprised by the answer. While the main objectives are to successfully launch a project on time, on budget, and within scope, these aren’t the words I hear and listen for [...]
Antoinette Ward, AVP Marketing Strategy & Delivery at Hibu, has over 20 years of marketing experience and works with her collective team to improve organic traffic, keyword ranking, SEO lead traffic, and more. In this episode, Antoinette shares how to balance both the science and [...]
Welcome to the next installment of our “Code Like a Boss, Revisited” series. Today, we’re going to focus on successfully using CSS in email. In my last post, we saw how it was beneficial to mainly stick with older methods of coding for layouts, i.e. [...]
Many of us have been there. Maybe it comes in the shape of having no sign ups for a webinar… because an integration on the registration form is suddenly broken. Or even worse, your sales are down because you’ve discovered that contacts have not been [...]
As marketers, we know the value and importance of content and delivering it to our customers at the right time to increase the power of our campaigns and drive leads. In order to measure the success of the content being delivered, or its ROI, we [...]
In today's hyper-connected world, customer expectations are higher than ever before when it comes to the marketing they’re willing to receive. Customers demand personalized experiences that are seamless, relevant, and consistent across all touchpoints. However, many businesses face a significant challenge in delivering such experiences [...]
Many moons ago I heard this quote “If someone wants to do something they’ll find a way, if not they’ll find an excuse.” I wish I could properly attribute this, but I have no idea where I heard or read it. This doesn’t mean that [...]
In a previous blog post, we reviewed Oracle Infinity in depth. That post discusses Oracle Infinity IQ and how it “takes behavioral analytics to the next level, applying intelligence to your real-time analytics.” Infinity IQ allows companies to understand their customers’ signals by applying intelligence [...]
Account scoring is a process that involves evaluating and ranking the potential value of a company or organization as a customer or business partner based on various criteria. In today’s B2B world, it’s rare that one individual makes the whole buying decision. This is where [...]
Too often, we hear of disconnects between Marketing and Sales with regard to content that enables the sales cycle. Marketing spends a great deal of time, effort, and dollars to create good, engaging content to influence sales opportunities only for it to end up sitting [...]
