Too often, we hear of disconnects between Marketing and Sales with regard to content that enables the sales cycle. Marketing spends a great deal of time, effort, and dollars to create good, engaging content to influence sales opportunities only for it to end up sitting [...]
Oracle Guided Campaigns, formerly known as Oracle Fusion Marketing App, is changing how marketers can utilize Eloqua for targeted, personalized messaging at scale. Ideal for several use cases, including distributed marketing and account-based marketing, Guided Campaigns gives marketers a robust way for sales and revenue [...]
We are in the age of Digital Marketing and Artificial Intelligence tools that have the ability to place personalized information in our hands in the fash of a second making the world feel like it's moving so fast that you barely remember making your own [...]
Modern marketers live and breathe performance data all day long. There is tons of it - from display ads, to email campaigns, to website analytics, to lead conversion data. Marketers are used to finding insights in all of this, but creating an effective data story [...]
Eloqua is a powerful tool that has many processes to accomplish the same goal in your marketing strategy. Arguably one of the most important processes is data routing - what’s the use of gathering and storing data in your CRM without being able to put [...]
I was designing an email in Marketo and had to set up dynamic content for the email. Unfortunately, I did not have access to create dynamic content in that specific instance. I wondered if there was another way to set it up and I came [...]
Laying the Groundwork for a Successful SMS Implementation The Oracle Eloqua SMS module gives Eloqua true multi-channel capabilities allowing text messages to be sent to contacts directly from a campaign canvas. The module is full service, meaning Oracle manages all interactions with global carriers to [...]
A Customer Data Platform (CDP) can be beneficial for businesses that need to consolidate customer data from various sources, such as CRM systems, social media, and email marketing platforms. If a business wants to personalize customer experiences by creating targeted marketing campaigns or recommending relevant [...]
Data is integral to any business in the digital age. It provides vital insights, informs decision-making, and drives growth. However, managing and harnessing this data is a formidable challenge. Relationship One's Data Cloud app is the solution. Through our custom app, businesses can unlock their [...]
After reading the title, you’re likely wondering, “Well, why should I be excited?” Easy. PathFactory for Revenue Intelligence is paving the way for a new generation of sales/marketing alignment. Sales enablement has always been integral to any marketer’s B2B strategy. As marketers, we drive [...]
