Making the big move from Oracle Eloqua to Adobe Marketo Engage? There are so many things to consider, remember, and make decisions on to make sure that making this change is successful and the least disruptive as possible. As you work through the migration process [...]
If your organization is interested in delivering real-time messages for transactional events to your customers, Relationship One’s Transactional Email App is the way to go. If you want to learn more about transactional email messaging, check out our previous blog post that walks you through [...]
B2B marketers will have to work even harder and more efficiently than they are right now to thrive through the recession. Many are starting to notice economic headwinds that are slowing sales cycles and will potentially impact future marketing budgets and require teams to do [...]
Email marketing has dramatically evolved in the last decade with the advent of personalized content, to personalized campaigns, to personalized multi-channel EXPERIENCES. With this evolution, the question arises… after all of our efforts, how are we doing? How do we measure up against our peers? [...]
At Relationship One, the thing we are most proud of is the success of our clients and partners. Nothing makes us happier than sharing stories of transformation and growth on our Inspired Marketing Podcast. We wanted to find a way to continue sharing these stories [...]
I am sure most of us have either heard of or used Dark Mode on one of our numerous electronic device screens. This setting has become increasingly popular among its users and developers. Over 70% of software engineers code in a dark theme integrated development [...]
Hello again! It’s been a while since our original “Code Like a Boss” series of posts were published, and some of those posts still stand as our most heavily trafficked pages on our site. Since it’s been a hot minute, I thought it might be [...]
When it comes to leading organizational initiatives, whether they’re implementations, operational support, or enhancement projects, a Project Manager is to corral all the things to get a Project Team from point A to point B. How do they do that? Most organizations have Project Managers [...]
What goes together better than peanut butter and jelly? Maybe peanut butter and chocolate? That could be a tough debate. However, finding the perfect combination of marketing technologies is an even better treat than scarfing down a peanut butter cup. Is that taking it too [...]
Account based marketing (ABM) is by nature a targeting strategy with the goal of creating highly personalized experiences for specific customers. By customizing the way we engage accounts based on known preferences, needs, and behaviors, we can help deepen relationships and drive growth. This may [...]
