As we begin to get closer and closer to year’s end, marketers are setting their eyes on the next one and focusing on the challenges and opportunities that lay ahead. As we approach 2024, some of the biggest opportunities rely on machine learning, artificial intelligence, [...]
Welcome back to Code Like a Boss, Revisited! So far, we’ve talked about getting started with HTML emails, and successfully using CSS with emails. Next up, we’ll get into responsive layouts, which is A Big Topic™. So given that, we’re going to take things slow. [...]
Delivering customized content across channels has become the gold standard for modern marketers. Achieving this, however, is very complex given the number of touch points a customer has with a brand. Multiple digital channels, offline or in-person activity, and sales interactions all need to be [...]
Are you just getting started with Salesforce Automation Studio, or have you used it for some time but are still confused as to which option is best? Were you thinking that “Automation” translated to “Make my life easier?” With a few tips on how to [...]
When it comes to making choices, there will be times when we want changes after making an initial decision. Maybe we’re returning a bench that didn’t work out in an entryway, or extending a hotel stay because flights were canceled. Whatever the reason may be, [...]
“Which do you implement first and why - Marketing Automation or a Sales CRM?” I’ve heard this question many times during my 20 years in Sales and Marketing roles. There is no right or wrong answer and a ton of devil’s advocates are played during [...]
Are you familiar with the term ABM but not really sure what it means? Then keep reading for this is a quick primer on Account Based Marketing (ABM). Let’s start with something familiar that we all know and love - food (you might want to [...]
Defining how your marketing efforts are measured is a key focus for any marketing team. But how do you decide which of the attribution models you should use? Honestly, the answer is “it depends”. The right marketing attribution model for your business depends on various [...]
I don’t know about you but I’m overwhelmed by all of the talk about Artificial Intelligence (AI) and what it could or will do in the future. Much of the conversation seems focused on whether AI will be good or bad for humanity and how [...]
Personalization is the key to capturing customer attention and loyalty. In this blog, we delve into how Oracle's Unity CDP empowers marketers to deliver hyper-personalized experiences at scale. By leveraging Unity CDP's advanced AI and machine learning capabilities, marketers can harness customer data to craft [...]
