Spoiler alert for Modern Marketing Experience 2017: Director of Global Marketing Operations at Avaya, Mike McKinnon, stops by to teach a few acronyms and a lot of lead management tips. Before you hear him speak at the conference, tune in and get the details on how Avaya went from a lead management program of zero to having nurture campaigns across all product levels. Find out how Mike raised the program from zero to a 9% Inquiry to qualified lead rate, 15-20% closed/won rate, and a 60-70% SAL to SQL rate.
Pop in your headphones and get inspired to:
- Reverse your waterfall to reach goals more effectively
- Sell your strategy across teams
- Transfer knowledge with a common language
- Create your own Marketing 3.0 Strategy
- Have your marketing team lead the charge at your organization
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
Share This
About the Author: Scott Ingram
