If you dream of winning a Markie award someday, Rhonda Wunderlin has some stories for you! Rhonda from Penton stopped by Inspired Marketing to talk about the journey her team made into marketing automation greatness. Find out what “Project Dragonfly” is and why it led Penton to win multiple Markies over the past two years.
Be inspired to:
- Transition from an ESP to a Marketing Automation Platform
- Manage scope expansion with control
- Structure the right marketing team with the right skill sets
- Think of renewals as a revenue source
- Use data as a lifeline to make informed decisions
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
