After a short hiatus to line up the next round of podcast guests, we’re back with a bang!
Episode 11 features Oracle Eloqua power user Maria Wilson, the Manager of Global Marketing Automation at Lexmark. Maria shares the details and output of an “experience audit” her team conducted on their customer base. “What we found was shocking!” Maria exclaimed. “It was all about the customer giving us (Lexmark) information…at no point were we giving them anything.”
If you’re a technical user of Oracle Eloqua, you will absolutely geek out over Maria’s account of how the data collected from the audit was used to execute Lexmark’s optimized customer experience. She does the Eloqua community proud!
Listen to Maria and get inspired to:
- Solicit customer feedback to get the real story
- Optimize your customer’s experience with your brand
- Develop a testing plan in parallel with your campaign
- Integrate your CRM with your MAP
- Create a network of support in people and online resources
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
