Do you find your organization creating great, targeted, time-sensitive content that can’t get used because it takes too long to build or test assets? Are you constantly shying away from complex customer nurture campaigns because of the heavy building lift? We’ve all heard of best [...]
You put a lot of time, thought, and careful planning into creating your email campaigns. Now that you’ve gone through the hard work of getting eyes on your page, how do you get them to keep reading and engage with your content? Below are 4 [...]
Welcome back to this two-part series focusing on creating optimal forms in Eloqua! In our first post, we reviewed how to create forms within the Oracle Eloqua platforms. In the second part of the series, we will focus on creating processing steps for your forms. [...]
Marketing teams, many with limited time and resources, are looking for more efficient ways to send personalized, targeted messages to their audiences. One such option is Oracle Eloqua’s ability to create dynamic content, or customer-specific content, that changes based on user information tied to the [...]
You’ve probably heard of the saying “Form follows function.” In email, the saying would be “Design follows data.” In other words, the data you plan to use in a campaign, whether a stand-alone email campaign or as part of a nurture series or journey email, [...]
Oracle Eloqua Engage is a simple way to put the power of controlled messaging in your sales representatives’ hands. Part of Oracle Eloqua Sales Tools, Engage is an add-on that allows sales reps to send quick, personalized messages from anywhere. Engage helps streamline the customer [...]
