Word has come down from above. The company has decided to switch marketing automation platforms this year. You’ve been using Adobe Marketo Engage (Marketo) for years; you are an expert power user and by the end of the year, you and your team will be [...]
What is the Eloqua Engage Sales Tool? Eloqua Engage is one of Eloqua’s Sales Tools. It reduces the need to continuously re-create emails that are frequently used throughout the sales process. Using this sales tool helps to ensure you are using marketing approved messaging, branding [...]
An anniversary campaign is a staple of marketing. Delivering a celebratory message that’s personalized to the dates your individual customers’ joined can help build loyalty shows you know them and value their commitment to your company. Pairing it with a discount can help retain their [...]
Email marketing teams are always looking for new ways to improve the user experience. One marketing tactic that has grown in popularity is the use of emojis within marketing emails. Although using an emoji is generally a straightforward process, marketing teams should understand how this [...]
Whether your organization is expanding their Eloqua usage by adding more business units (BUs) or if you’re integrating newly acquired brands, some careful planning will help to ensure a harmonious migration. Considerations when migrating additional BUs: Governance: Folder Structures and Naming Conventions. Assess how to [...]
As marketers, our goal is to identify the best and most engaged audience possible to drive leads and nurture our customers. To accomplish this, we are always at the mercy of the data we are provided with. If this data is manipulated or skewed without [...]
