In this day and age, you have the attention of a consumer for a few seconds with any marketing attempt. You want to grab that attention and convert them. Having a video in email helps get the message across faster. What does the research say? [...]
Review Your Email Reputation. Resources like TalosIntelligence.com can let you know if your sending email domain is in good standing, whether or not it exists on any Block lists, and even give you an idea of your volume history. For more information on tools to monitor [...]
Sending Automated Real-time Transactional Emails just got easier thanks to the “Transactional Email for Oracle Eloqua” app developed by Relationship One. Have you been tasked with sending transactional emails from your commerce platform, ERP systems or CRM in Eloqua? Although Eloqua is a robust email [...]
What to consider when selecting an Eloqua email editor to create emails. Oracle’s marketing automation solution, Eloqua, provides two different email editor options that can be utilized in the creation of emails: the “source” editor and the “design” editor. Choosing between the two can be [...]
You know how it goes; you’re in the flow, cranking out code. Then, a ticket from the Creative Department shows up in your inbox; they have a flashy new email design to be built out to go along with your latest rebranding efforts. You review [...]
Most marketing email articles and blogs focus on when you SHOULD send an email, so I decided to write about the lesser-known topic of when you should NOT send a marketing email. Below are examples of when you should NOT send a marketing email. You [...]
