You may not hear conversations in the breakrooms about “IP Warming” or “IP Warm Up”, but if you are a marketer sending emails on a dedicated IP address, you will need to become familiar with the process. When an IP address is new, no one [...]
I’ll admit, that while I am not a huge super-hero fan, I have enjoyed several of the comic-book movies. If you join us around our dinner table, you might hear a question of the night like, “If you could have any superpower, what would it [...]
One of the primary benefits of using Eloqua is the ability to track some online activities and behaviors, and use the associated information in Segmentation, decisioning, reporting, and Lead Scoring. However, there can be many other activities, both online and offline that Eloqua does not [...]
Building segments in Oracle Eloqua is similar to stacking blocks to complete an architectural masterpiece. Leveraging multiple filters within a segment helps marketers hone in on the who associated to the target audience for their marketing campaigns. Segments are also a great way to pull [...]
A Marketing Geek’s Guide to Oracle Eloqua Email Templates Organizations invest a lot of time, money, and heartache to craft the perfect email, but likely spend little time converting that perfect email into a template. A templated strategy doesn’t mean the emails all need to [...]
For marketers interested in the technical aspects of email deliverability, it won’t be long before you come across the acronyms SPF (Sender Policy Framework), DKIM (Domain Keys Identity Management), and DMARC (Domain-Based Message Authentication, Reporting and Compliance). Besides being catchy jargon, understanding these concepts and [...]
