One of the greatest joys of being in the marketing technology space is watching its evolution over the years. Targeting based on online behavior was just a dream not that long ago. Now, it’s pervasive and expected. Serving customers information and content at just the [...]
Eloqua is a powerful marketing tool. Everyday its used to perform complicated tasks and functions for an email to get out the door. But occasionally, Eloqua can be finicky. With all its power and functionality, sometimes it’s persnickety and vague in its error messages that [...]
As you explore behavioral tracking and online intelligence, you may get overwhelmed by the various ways to collect and utilize your website and e-commerce data. Perhaps your IT or web team has already implemented a data collection method on your website. Perhaps you’re exploring various [...]
How you know you have enough Eloqua instances How do you know when you have had enough vs too much? Enough coffee? Too much ice cream? Too many Eloqua instances? It’s all up for discussion. With the Eloqua Enterprise trim, it can be easy to [...]
You’ve been tasked with figuring out if your team’s emails have been performing well. And you know your metrics: the standards like open rate, clickthrough rate, conversion rate, etc. But you’re staring at the Responsys home page and you’re not sure where to go. Or [...]
Oracle Eloqua’s latest SMS releases has made it easier for users to incorporate text messaging into their current Campaigns and Programs. Under controlled availability, Eloqua users can work with Oracle Support to submit their instance for review & approval to utilize this new feature. There [...]
