According to Deloitte, “Hyper-personalization is the most advanced way brands can tailor their marketing to individual customers. It’s done by creating custom and targeted experiences through the use of data, analytics, AI, and automation. Through hyper-personalization, companies can send highly contextualized communications to specific customers [...]
Eloqua is a robust marketing tool that allows marketers to fine tune their emails to engage with their target audience. Dashboard and Insight captures engagement data and populates the metrics in many easy to generate out-of-the-box Eloqua reports that can be customized to meet marketers [...]
What is an Eloqua blind form submit? A blind form submit is a technique to collect implicit data from a contact’s click in an email, giving you the benefits of the form processing steps immediately. Blind form submit links are great for collecting responses, such as: [...]
Security settings in Eloqua are divided among two main areas — Contact Level Security and Security Groups. These two functions work together to control exactly what users are able to see and do within Eloqua. In this blog post we’ll look at how these settings [...]
What to consider when selecting an Eloqua email editor to create emails. Oracle’s marketing automation solution, Eloqua, provides two different email editor options that can be utilized in the creation of emails: the “source” editor and the “design” editor. Choosing between the two can be [...]
If you are currently using Oracle Eloqua or are in the process of implementing, it is important to consider your company’s brand identity when configuring your instance. Brand strategy is used across Eloqua to help maintain consistency with your corporate identity as well as to [...]
