As marketers begin to laser focus on personalized customer experiences, we are faced with an ever-increasing amount of content. Processing, managing, and updating these assets is becoming more important, especially for larger organizations. Often, assets need to go through a process of approval before use, [...]
An anniversary campaign is a staple of marketing. Delivering a celebratory message that’s personalized to the dates your individual customers’ joined can help build loyalty shows you know them and value their commitment to your company. Pairing it with a discount can help retain their [...]
Email marketing teams are always looking for new ways to improve the user experience. One marketing tactic that has grown in popularity is the use of emojis within marketing emails. Although using an emoji is generally a straightforward process, marketing teams should understand how this [...]
Whether your organization is expanding their Eloqua usage by adding more business units (BUs) or if you’re integrating newly acquired brands, some careful planning will help to ensure a harmonious migration. Considerations when migrating additional BUs: Governance: Folder Structures and Naming Conventions. Assess how to [...]
As marketers, our goal is to identify the best and most engaged audience possible to drive leads and nurture our customers. To accomplish this, we are always at the mercy of the data we are provided with. If this data is manipulated or skewed without [...]
Welcome to this latest edition of FEDTalk! In today’s post, I’m going to follow up on something that I talked about briefly in a previous article, and that’s setting validation rules on conditionally shown/hidden form fields in Eloqua. Previously, on FEDTalk To recap, when form [...]
