When Certiport needed a Marketing Automation Manager to help bridge the gap between marketing efforts and sales wins, Brad Williams was the man for the job. His efforts helped transform his team from batch and blast and manual lead entry to a seamless integration between Salesforce and Oracle Eloqua. Certiport is a fully automated lead nurturing machine, including personalized touches to each individual. It’s no wonder you’ll find their name on the 2017 Markie nominee list.
Turn up the volume and get inspired to:
- Better your Smarketing communication
- Implement a naming convention
- Incorporate much more A/B testing
- Beef up your nurture campaign
- Ask Relationship One for help
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
