Cisco is up for 4 Markie awards this year! We sat down with Digital Marketing Manager, Amy Anderson, to get some insight on just one of the many projects that have given Cisco the success worthy of a Markie. Listen in and learn more about how Amy and her team were able to keep clean data in an Oracle Eloqua instance with over 22 million contacts.
Grab your headphones and get inspired to:
- Ensure involvement at all levels of your organization
- Create a form submission strategy
- Regulate best practices regionally
- Prioritize project tasks
- Identify team roles early on
Key Takeaways:
[1:20] What are some of Amy’s roles at Cisco?
[3:45] Amy discusses why she and her team needed a global Eloqua Instance.
[6:10] What were some of the steps Amy took to make this project a reality?
[11:35] What were some of the key highlights/milestones that made this project a success?
[14:25] Amy discusses what she would do differently if she had to start over.
[16:20] What has been the biggest win so far by incorporating a project like this?
[21:30] What’s next for Amy and her team?
[23:15] What are some of the apps Amy cannot live without?
[25:35] What inspires Amy?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
