It’s rare to find someone who sticks with a company for 30+ years, but when you do, you can be sure they understand the connection between teams better than anyone else. Liz Gertz of D&B has spent time in both Sales and Marketing roles, allowing her to help create a blurred line between the two. In her episode of Inspired Marketing, find out how Liz and her team reshaped lead retrieval, appending, and management all while taking advantage of the company’s own tools. A 36% increase in revenue after one year of the program proves the program’s success.
Focus in and get inspired to:
- Utilize your CRM to the fullest
- Simplify your MarTech stack
- Create new teams essential to growth
- Love the DUNS number
- Find support and challenges from everyone
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
