Lenovo Hosts Raleigh's April OMC User Group

Lenovo Hosts Raleigh’s April OMC User Group

On April 13, 2017, the OMC User Group was hosted by the Lenovo Commercial Marketing team in their beautiful Customer Center. Nearly 20 of the smartest marketers in the Triangle gathered to share information and hear about the importance of video data to your marketing efforts. The event kicked off with announcements and a review of the upcoming Oracle Eloqua release information.

Next up was Matt Childs from Brightcove. He delivered a thought-provoking presentation journaling a hypothetical user journey from social interaction to converted customer and advocate. He then followed with real-world success stories of companies who were able to validate the influence of video marketing with attributable ROI and significant revenue gains.

The meeting adjourned after a lively discussion around video and networking with participants. We look forward to future opportunities for networking, learning, and collectively growing our OMC knowledge. Stay tuned for details about the next event, coming up in mid-summer!

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About the Author: Emily Eubanks

Emily Eubanks is the VP of Services at Relationship One. She joined the team in 2014 because she wanted to be among the best of the best. Being a former high school English teacher, training and mentoring are in her blood and she loves empowering others by sharing her knowledge and expertise. Over the past 15+ years, she has developed deep expertise in marketing automation platforms, CRM systems and associated technologies, which makes her that purple unicorn who can communicate easily with both marketing and IT professionals -- sometimes in the same sentence!