It takes guts to question legacy processes, tactics and mindsets that have become the norm in an organization. Mandy Allen, Senior Global Digital Marketing Manager at Fluke, not only asked questions, she rose to the challenge of understanding how Fluke’s marketing efforts could be enormously improved. By blending data from Oracle Eloqua, CRM, and web tracking tools, Mandy created a data-centric path for Fluke to effectively measure their marketing impact and track their return on investment.
Get inspired by Mandy’s journey to marketing attribution nirvana. Listen and learn:
- How to do better by starting with questions
- How to break Microsoft Excel
- Why you should know your CRM architect
- What “BOB WOW” has to do with it
- Why the skills of a good marketer have changed
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
