While working as Senior Manager of Digital Marketing for Ingram Micro Cloud, Kyle Nakayama faced an immense challenge: training a team halfway around the world to use Oracle Eloqua. Ingram’s previous agency-dependent model had caused major bottlenecks and disorganization, so Kyle began teaching a team in Mumbai, India, to do the work “in-house.” In this episode, learn about the challenges and achievements Kyle experienced while educating his team on all things Ingram Micro and Oracle Eloqua.
Tune in and Get Inspired to:
- Define your organization’s goals
- Learn to identify strengths in new cultures
- Uncover and leverage in-house resources
- Determine which agencies are essential
- Make Oracle Eloqua a global standard
Key Takeaways:
[:45] Who is Kyle and what does he do for Ingram?
[5:40] What was Kyle originally trying to solve by starting this in-house project?
[11:35] Kyle had to teach his team, located in Mumbai, India, over the phone how to use and understand Eloqua.
[16:50] Because there’s a 12-hour time difference, it’s important that the team in India have some autonomy and make decisions without depending on the U.S. team too much. This was a bit difficult to do in the beginning.
[19:45] How does Kyle measure the success of this program?
[23:40] There’s still a long way to go. Eloqua is finally the global standard; however, Ingram’s CRM system still needs integration and work.
[24:35] The Indian team is now helping train Ingram’s UK, Netherlands, Belgium, Singapore, and Philippines teams.
[25:25] What were some of the hardest parts of this project, and what would Kyle do differently if he had to start over?
[35:50] What tools and apps does Kyle use on a daily basis?
[37:55] What inspires Kyle?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
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About the Author: Scott Ingram
