In today’s episode of Inspired Marketing, we sat down with Jace Brendle, Digital Marketing Manager at RSM. 3 years ago, RSM underwent a total rebrand, and Jace and his team decided to take the opportunity and build out a custom preference center. Jace’s team saw a significant drop in their bounce rate, down to 1/3 of what it was previously. Catch more details of the ups and downs of this project! Listen Now.
Tune in and Get Inspired to:
- Identify your “Why” behind content and actions
- Deliver customers with the best content
- Constantly adapt your best practices
- Learn from your customers
- Implement dual segmentation
Key Takeaways:
[:50] Who is Jace and what does he do for RSM?
[1:25] Why did Jace and his team create the preference center?
[3:10] Jace discusses the results he’s been seeing so far and how he quantifies those results.
[6:55] What were some of the important steps that made this project a reality?
[9:25] If Jace had to start the project all over, is there anything that he would do differently?
[12:45] What other success has Jace seen?
[14:15] How does technology play a role in this preference center?
[16:05] What’s next for Jace?
[19:15] What tools and apps can Jace not live without?
[20:00] What inspires Jace?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
Share This
About the Author: Scott Ingram
