With a track record of 5 years and 50% company growth each year, there is no denying that Mike Braund, Director of Marketing Operations at Tableau, understands the power of a good organizational structure. During the journey to a more centralized structure, Mike and his veterans had their struggles, but were able to overcome them and help Tableau become a well-oiled, much larger, machine.
Learn more in this episode and get inspired to:
- Create scalable solutions for your company
- Modernize your Eloqua usage
- Track down what is driving conversions
- Make your customer experience the best it can be
- Master change management
Key Takeaways:
[:45] Who is Mike and what is Tableau?
[2:15] Mike and his team rebuilt an inbound program at Tableau. Mike outlines the steps he took while working on that project.
[6:40] Now that the new inbound program is complete, what things can Mike and his team do with it, that they couldn’t do in the past with the older model?
[7:15] With the introduction of new services at Tableau, Mike also had to oversea some of the internal integration of Tableau’s products. What was that integration process like, and what can users expect?
[10:45] Mike has switched between different organizational models. What has Mike’s journey been thus far, when it comes to keeping things organized?
[16:40] Mike has just begun to incorporate a centralized execution model, so it’s still too early to talk about some of the lessons learned. They’re technically just on month one, and focused on bringing new hires up to speed.
[17:15] Ask for feedback from your team and set up some one-on-one sessions with some of the staff who might be impacted by a huge change like this.
[19:15] What do the marketing leaders think of this change?
[21:40] Mike is already seeing more collaboration between departments with the implementation of this new organizational model.
[22:25] What are some of Mike’s favorite tools to use?
[25:00] What inspires Mike?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
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About the Author: Scott Ingram
