As Director of Demand Gen and Database Marketing, Dart Bebel II was tasked with consolidating and scaling data for Turnkey Vacation Rentals. After a yearlong effort, his team took four disparate marketing automation platforms and created one organized Oracle Eloqua instance with micro-focused data for targeted customer outreach. Find out more about their journey toward fully understanding their audience and finding clarity in their marketing efforts.
Tune in and get inspired to:
- Scale your technologies
- Segment your data for effective campaigns
- Develop programs to give customers targeted content
- Utilize A/B testing for informed decision-making
- Ask yourself, “What are the rules, and how do you win?”
Key Takeaways:
[1:00] Who is Dart and what does he do for Turnkey Vacation Rental?
[2:25] What was Dart trying to solve for by incorporating more automation into the company?
[3:15] Dart discusses why he picked Eloqua for his needs.
[4:05] What kinds of results has Dart seen so far after consolidating a lot of the marketing processes and systems?
[4:50] Dart explains the first steps he took toward spotting what needed consolidating.
[6:40] If Dart could start all over again, what would he do differently?
[9:25] What kinds of wins has Dart seen along the way?
[11:25] What’s next for Dart and his team?
[14:30] What advice would Dart give a younger version of himself?
[16:15] What inspires Dart?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
