In the dynamic world of construction and engineering, staying ahead means not only mastering the latest building techniques but also excelling in effective client engagement and project marketing. We invite you to join our exclusive webinar, where we'll explore the transformative power of Eloqua, a [...]
In an era where digital marketing is not just an option but a necessity, professional services companies face unique challenges in client engagement and business growth. Recognizing this, we have tailored a webinar that delves deep into how Eloqua, a leading marketing automation platform, can [...]
You’re not in it alone when it comes to Sports Marketing. Although this industry faces specific challenges, there are others out there who have spent valuable time finding the right solutions. Learn common Sports Marketing challenges and strategies and get insights into how sports teams [...]
Jake Dworkis is a seasoned marketing professional currently serving as the Vice President of B2B Marketing at iHeartMedia, a leading global media and entertainment company. Based in New York, Jake is instrumental in shaping and executing innovative marketing strategies that drive business growth and enhance [...]
Erin Hopple is the Digital Marketing Manager at Cornerstone Building Brands. She has extensive experience in leading innovative lead generation and digital marketing campaigns. With a focus on understanding customer journeys and buying behaviors, Erin excels in implementing marketing automation, enhancing online lead generation, and [...]
Antoinette Ward, AVP Marketing Strategy & Delivery at Hibu, has over 20 years of marketing experience and works with her collective team to improve organic traffic, keyword ranking, SEO lead traffic, and more. In this episode, Antoinette shares how to balance both the science and [...]
You just asked me that. It is never a good feeling when asked for the same thing again and again. That is true whether it occurs during a conversation, when completing a form or even when it is something so simple as entering the same [...]
Eloqua is a robust marketing tool that allows marketers to fine tune their emails to engage with their target audience. Dashboard and Insight captures engagement data and populates the metrics in many easy to generate out-of-the-box Eloqua reports that can be customized to meet marketers [...]
If you are currently using Oracle Eloqua or are in the process of implementing, it is important to consider your company’s brand identity when configuring your instance. Brand strategy is used across Eloqua to help maintain consistency with your corporate identity as well as to [...]
Craig Ricks and Kyle Murphy both work for Paciolan, a white-label solution provider for college sports tickets. Craig is the Chief Marketing Officer and Kyle is the Director of Marketing Automation and they both detail their experience with consolidating their marketing data into one integrated [...]
