Inspired Marketing: Cisco’s Jeanne Quinn and Kelsi Doran on Digitizing the Customer Experience
Upgrading the way they "did marketing" led Jeanne Quinn, Senior Manager, and Kelsi Doran, Strategy and Operations Lead, to great success with the Omnichannel department of Cisco. Using an agile approach and starting with what was in front of them helped the team create a plan for an improved customer [...]
Inspired Marketing: Cognex’s Kris Gormley on Developing a Lead Scoring System
What is lead scoring, and why is it important to a company's success? That's a great question - one that Kris Gormley of Cognex had to answer for her team. As the Senior Marketing Automation Program Manager, her efforts to implement lead scoring to improve sales efficiency led to a [...]
Inspired Marketing Magazine – Spring 2019
At Relationship One, the thing we are most proud of is the success of our clients and partners. Nothing makes us happier than sharing stories of transformation and growth on our Inspired Marketing Podcast. We wanted to find a way to continue sharing these stories of inspiration. The Inspired Marketing [...]
Inspired Marketing: Merrill Corporation’s Jeff Kohl on Oracle Eloqua and the Salesforce Integration App
Listeners, get ready for an exclusive sneak peek of a MCX19 presentation! Jeff Kohl, Marketing Operations Manager at Merrill Corporation, stopped by to talk about his experience with the Salesforce Integration App. After being inspired by a session at MCX17, his team implemented this application to help efficiently handle sales [...]
Inspired Marketing: Keysight’s Marie Hattar on Rapid Marketing Transformation
With a company over 80 years old, there are plenty of chances to improve and transform. When Marie Hattar joined Keysight Technologies as part of an acquisition, she saw an opportunity to apply modern strategies to a legacy brand. Her role as Chief Marketing Officer may be new, but her [...]
Inspired Marketing: HomeAway’s Angela Vega on Program Management Strategy
When Angela Vega joined HomeAway as a Senior Marketing Manager, one thing stuck out to her. With over 150 million emails being sent out month, yes monthly, HomeAway was in need of a strong email strategy. That's when she began a program management approach, to help customers engage in relevant [...]
Inspired Marketing: Lexmark’s Maria Wilson on the CRM Migration Process
We love it when Inspired Marketing guests return with new stories of modern marketing growth. Maria Wilson, Manager of Demand Creation at Lexmark, makes her second appearance to review her team's CRM migration process. She shares how transferring their CRM data from Salesforce to Microsoft Dynamics saved them more than [...]
Inspired Marketing: Optum’s Ryan Coats on Evolving into a Digital Marketing Powerhouse
More than two years ago, we sat down with Ryan Coats to talk about "running towards the fire" when it came to taking marketing risks at Optum. Fast forward to today and Ryan is now the Vice President of Digital Experiences and Demand Generation, leading a much larger team and [...]
Inspired Marketing Magazine – Fall 2018
At Relationship One, the thing we are most proud of is the success of our clients and partners. Nothing makes us happier than sharing stories of transformation and growth on our Inspired Marketing Podcast. We wanted to find a way to continue sharing these stories of inspiration. The Inspired Marketing [...]
Inspired Marketing: PTC’s Dana Olivas on High-Value Lead Generation
After nearly two years, Dana Olivas, the Marketing Operations Director at PTC, is celebrating major wins from an ambitious new campaign initiative. Implementing Vuforia AR technology allowed their marketing team to capture external activity data in Oracle Eloqua for meaningful sales touches. This effort has yielded a 78% unique open [...]
