Open any industry article today and you'll read about the importance of personalization. We all know it's important because our customers expect it. In fact, 89% of marketing decision-makers consider personalization essential for their business's success over the next three years. On the flip side, [...]
For marketers, content creation can feel like a never-ending treadmill. You're constantly crafting emails, landing pages, and social media posts, all while trying to stay fresh and engaging with the right style, tone and message. And let's not even mention the pressure of crafting the [...]
We all know the power of email marketing. We’ve been doing it for years at this point. But sometimes, it feels like we’re throwing spaghetti at the wall. You craft a fantastic email, hit send, and then…crickets. Or worse, your email unleashes a flood of [...]
Have you ever felt like you're shouting into the void with your marketing emails? Or maybe you've struggled to target the "right" accounts? Understanding your audience is key to effective marketing, and Oracle Eloqua offers a powerful suite of tools designed to help you gain [...]
If you're a marketing professional aiming to streamline your content operations, our latest Geek Guide, A Marketing Geek’s Guide to Optimizely CMP, is an invaluable resource. This guide delves into the Optimizely Content Marketing Platform (CMP), offering insights into how it can enhance your marketing strategies.
Straight from Optimizely’s digital pen, “Personalization is the process of delivering a unique digital experience for each individual user by leveraging customer data and real-time behavior analysis.” It involves examining your customer behavior and interactions with your digital platforms and using that information to create [...]
Throughout our three-part series, we have seen that several critical phases are required to ensure the optimization of digital experiences through Optimizely Web Experimentation. The process starts with strategic planning and hypothesis development, moves through the careful construction and launch of experiments, and culminates in [...]
As we saw in Part 1 of our series on Optimizely Web Experimentation, creating and launching an effective A/B or multivariate test involves a meticulous process of strategizing, planning, and defining the structures needed for success. In this post, we will dive deeper into the [...]
Laying the Foundation: A Guide to Planning for Optimizely Web Experimentation Consumer behavior has undergone a fundamental transformation, and digital platforms now serve as the primary arena for brand discovery, in-depth product research, and final purchase decisions. This evolution demands that businesses prioritize personalized engagement, [...]
Marketers choose Braze so they can connect with their customers on a personal level, across multiple channels, using data and automation. You can choose from emails, push notifications, in-app messages, SMS, and more. You will have tools for creating personalized messages, segmenting audiences, and automating [...]
