A Marketing Geek’s Guide to: Marketing Automation Platform (MAP) Migrations
In this new Marketing Automation (MAP) Migration Geek Guide we’ll give you practical steps to make the transition with confidence.
2025 Top Content – Part 2
Part two brings the how to. These were the posts you leaned on when it was time to launch, configure, and improve. From getting your first Braze campaign out the door to building smarter programs in Eloqua and Optimizely CMP, this content focused on action. [...]
2025 Top Content – Part 1
2025 brought sharp focus to what marketers needed most. Better planning. Stronger execution. Clear results. At Relationship One, our most read content this past year reflected those priorities. Teams looked for practical guidance on content operations, marketing platforms, data strategy, and AI adoption. They wanted [...]
SFTP Importer for Braze
Data is the lifeblood of modern marketing. Every personalized recommendation, triggered message, or lifecycle campaign depends on having accurate, timely customer information at your fingertips. For Braze users, the platform already provides a variety of ways to bring in data (from APIs and SDKs to [...]
Fallacies of Lift and Shift MAP Migrations
We have all heard the term "lift and shift" when it comes to migration in the world of marketing automation platforms. It can fool one into thinking that a complex, time-consuming process can actually be an effortless move. If only we could move our carefully [...]
Dispelling the Myths of Marketing Automation Migrations
It’s easy to think of a marketing automation platform (MAP) migration as a simple tool swap. In reality, it’s more like rebuilding your entire marketing engine while continuing to drive at highway speed. If you’ve been around the marketing “block” for a while, you’ve probably [...]
The Hidden Costs of Migrating Your Marketing Automation Platform
Marketing automation platforms (MAPs) and customer engagement platforms are the backbone of efficient and successful marketing operations. With the right MAP, marketers can streamline campaigns, personalize customer journeys, and enhance lead nurturing. Marketing automation has become a staple of modern marketers, and the majority of [...]
Personalization Manager App for Eloqua Now Supports SMS
If you are not familiar with the Personalization Manager app for Eloqua and are struggling to personalize content, discover the Personalization Manager app for Eloqua. This app extends your Eloqua capabilities, allowing you to tailor dynamic personalization for emails, landing pages, and external channels using [...]
AI in Your Inbox: How Artificial Intelligence is Reshaping Email Deliverability
Email deliverability is undergoing a significant transformation, driven by major updates from industry giants like Google, Microsoft, Apple, and Yahoo/AOL, alongside the pervasive integration of Artificial Intelligence (AI) in spam filtering and marketing. These changes aim to enhance email security, user experience, and combat unwanted [...]
Demystifying BIMI: Elevating Your Brand in the Inbox
What is BIMI? BIMI, which stands for Brand Indicators for Message Identification, is an emerging email specification that allows businesses to display their brand logo directly in the recipient's email inbox, right alongside the sender's name and subject line. It works in conjunction with robust [...]
