Migrating from another marketing automation platform to Braze presents a significant opportunity to enhance customer engagement and drive business growth. Braze, with its robust features like real-time messaging, personalization at scale, and cross-channel orchestration, empowers marketers to deliver highly customized and impactful customer experiences. However, [...]
There are many ways you can prepare ahead of time to ensure a smooth transition, when planning for a marketing automation platform (MAP) migration. From data cleansing, to hands-on training, and stakeholder expectation management, there are proactive steps you can take now to lay the [...]
Remember the days of mass emails, batch-and-blast, and throwing spaghetti against the wall to see what stuck? Thankfully, those days are a distant memory (and not a good one). Recent years have witnessed a dramatic evolution in marketing automation and customer engagement. The focus has [...]
Victoria Read Kan is the Vice President of Marketing at Newport Healthcare. With the help of Eloqua, she has taken a highly talented marketing team from good to great. This well-oiled machine is now leading the industry with more incoming volume for the business than [...]
Brands are constantly on the lookout for innovative tools that help them build deeper connections with their audience. Braze, a leading customer engagement platform that has made a significant mark in the industry, gives you all the tools you need to be successful in this [...]
Oracle Eloqua Guided Campaigns continues to enhance how marketers deliver targeted, personalized messaging. Oracle has advanced the functionality of Guided Campaigns since its inception to not only be simpler, but also more powerful. Focused on solving for several key use cases, including nurture campaigns, event [...]
As with any new technology, it’s important to follow the "crawl, walk, run" methodology when adopting Optimizely Content Marketing Platform (CMP). As we have seen throughout our series, this phased approach ensures a gradual and successful implementation, maximizing the platform's value and minimizing potential roadblocks. [...]
Now that you've meticulously planned for your Optimizely Content Marketing Platform (CMP) implementation, you're poised to unlock its full potential. Remember, investing time upfront in a thorough audit of your current campaign processes, content workflows, and categorization methodology will lay a strong foundation for a [...]
Optimizely Content Marketing Platform (CMP) is a marketing planner’s dream. It’s designed specifically for marketers to streamline content creation, enhance collaboration, and seamlessly distribute campaigns across platforms. Optimizely CMP serves as a hub for marketing assets, from blog posts and articles to videos and images. [...]
Building a powerful and effective content marketing strategy is no longer optional—it’s essential. Here’s where Optimizely can help. Optimizely’s Content Marketing Platform (CMP) is designed to streamline content creation and delivery workflows, optimize strategies, and elevate your marketing results. Whether it’s hyper-personalization for your audience, [...]
