Brightcove is the global leader in online video. Chris Bondus, Senior Director of Demand Generation, shares Brightcove’s testimony of leveraging the power of Eloqua automation for 24/7 lead nurturing campaigns that deliver buyers. Taking us down to the tactical level, Chris explains the demand gen’s team process for developing, measuring and optimizing nurture streams for cold leads, hand-raisers, and sales-accepted prospects. And no surprise, they are using video in their content mix to engage buyers along each stage of their purchase journey.
Pop in your headphones and get inspired to:
- Be done with batch-and-blast
- Celebrate the marriage of market opportunity and marketing automation
- Make video a must-have for marketing
- Recycle and repurpose content
- Develop a daily routine for metrics
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
