Generate High-Impact Content with Oracle Eloqua’s Advanced Intelligence

For marketers, content creation can feel like a never-ending treadmill. You’re constantly crafting emails, landing pages, and social media posts, all while trying to stay fresh and engaging with the right style, tone and message. And let’s not even mention the pressure of crafting the *perfect* subject line that actually gets opens. If you’re an Oracle Eloqua user, you’re in luck. Eloqua’s Advanced Intelligence features are stepping into the generative AI game, offering some amazing tools to help you streamline your content creation process. In this article, we’re going to dive into two key areas: Content Generation and Subject Line Generation.

What is Content Generation?

Oracle Eloqua’s AI-powered Content Generation engine is like having an always-on writing assistant who can whip up drafts for your marketing materials in a fraction of the time it would take you or your team. It allows you to generate content or variations of your existing content for emails, landing pages, SMS messages, dynamic content, and shared content.

How it Works (Under the Hood, Sort Of)

Oracle Eloqua leverages the power of large language models (LLMs) to help you generate content. Think of LLMs as super-smart AI brains trained on massive amounts of text data. You feed the AI some basic information, like:

• Topic: What are you trying to communicate?
  • (e.g., “New product launch,” “Upcoming webinar,” “Special offer on CRM software”)
• Target Audience: Who are you trying to reach?
  • (e.g., “Marketing managers in the tech industry,” “Small business owners,” “Existing customers”)
• Desired Tone: What kind of voice do you want to use?
  • (e.g., “Professional,” “Friendly,” “Humorous,” “Informative”)
• Keywords: What are the key terms you want to include?
  • (e.g., “AI,” “automation,” “efficiency,” “ROI”)
• Content Type: What kind of content do you need?
  • (e.g., “Email body,” “Landing page headline,” “Social media post”)

Based on this input, the AI generates a draft of the content. It’s not meant to be a final, polished piece, but rather a starting point that you can then refine, edit, and customize to fit your specific needs. You still need to apply human thought and wording choices that key in on your company’s tone and style.

Why should I use Content Generation?

There are many benefits to using AI to help create content, and AI adoption is accelerating at a rapid pace. Some of the biggest benefits are:

• Speed and Efficiency: This is probably the biggest one. AI can generate content drafts in minutes, freeing up your time to focus on other strategic tasks.
• Overcoming Writer’s Block: Staring at a blank screen is literally a creativity killer. AI can provide starting place by inspiring you with an context or idea to help you get the ball rolling.
• Generating Ideas: Sometimes, the AI will surprise you with unexpected angles or phrasing that you hadn’t considered.
• Maintaining Brand Consistency: By providing clear guidelines on tone and style, you can help the AI generate content that aligns with your brand voice, which means you get through the branding approval process faster.
• A/B Testing: You can generate multiple variations of content quickly and test different messaging to see what resonates best with your audience.

Show Me How It Works

Let’s say you’re launching a new marketing automation platform and want to send a promotional email to your audience. Here’s how you could use Eloqua’s AI Content Generation. You start by giving the AI engine a series of prompts and the AI engine will result in a draft for your review:

• Email Body Input:
  • Topic: “New marketing automation platform launch”
  • Purpose: “Promotional”
  • Tone: “Professional”
  • Formality: “Casual”
• AI-Generated Draft:
  • “Discover how our new marketing automation platform can revolutionize your lead generation efforts. Seamlessly integrate with your existing CRM and unlock a significant ROI. Learn more today!”

Once the draft is created, the human element steps back in. You take this starter copy and refine it to add specific details about the platform’s features, include a customer testimonial, or tailor the language to better match your brand voice. At this point, you could feed that back into the Content Generation Engine to get another variation draft of the content that you could use for A/B Testing.

Subject Line Generation: The Key to Inbox Success

In our previous blog post Optimize Your Messaging with Oracle Eloqua’s Advanced Intelligence, we talked about the benefits of Subject Line Optimization. Oracle Eloqua’s Subject Line Generation takes it one step further. Not only can we understand if we’re directionally correct in generating opens with our email subject lines, but we also can let the AI engine do the creative work. Oracle Eloqua’s AI-powered Subject Line Generation is designed to help you craft compelling subject lines that boost open rates.

How it Works (The Short Version)

Similar to content generation, you start by providing the AI with information about your email’s content, target audience, and desired tone. The AI then generates a list of potential subject lines with varying lengths and styles for your consideration. You can try out the variations, measure them for their predicted success wit Subject Line Optimization and choose the one(s) you believe will resonate best with your audience.

Benefits That Make a Difference

• Increased Open Rates: This is the ultimate goal! AI can help you create subject lines that are more likely to pique your audience’s interest and generate higher open rates.
• A/B Testing Power: Generate multiple subject line options and easily A/B test them to see which performs best.
• Fresh Perspectives: AI can help you break out of your usual subject line patterns and try new approaches.
• Save Time and Effort: Brainstorming subject lines can be surprisingly time-consuming and frustrating. AI can provide a quick and easy starting point.

Real-World Examples: Subject Line Magic

Let’s say you’re promoting a limited-time discount on your product. Here’s how you could use Eloqua’s AI Subject Line Generation:

• Input:
  • Email Topic: “Limited-time discount on all products” 
  • Purpose: “Promotional”
• AI-Generated Options:
  • “Don’t Miss Out! [Your Brand] Sale Ends Soon!”
  • “Limited Time Offer: Save Big on Your Favorite Products”
  • “Exclusive Discount Just For You!”
  • “Hurry! [Your Brand] Sale is Ending!”
  • “Last Chance to Save: [Discount Percentage] Off Everything!”

Again, here is where your human input comes into play. You might discount a couple that you know won’t resonate with your audience, or you might choose the subject line that best aligns with your brand voice. You could also combine elements from different suggestions to create something even more compelling.

Important Considerations: AI is a Tool, Not a Replacement

It is important to remember that Oracle Eloqua’s generative AI features are tools to assist you, not replace you. AI-generated content always requires editing. It is important to review and edit for accuracy, grammatical correctness, and alignment with your company’s style and voice. The model is continually adjusting, so the more specific and clear you create your inputs, the better results you will get. Additionally, it is important to experiment and iterate. Don’t be shy about trying different inputs to see what works best with your specific needs. Additionally, be mindful of potential biases in AI-generated content to ensure that your marketing materials are fair, accurate, and respectful. At the end of the day, AI can be used as your starting point, but your creativity and expertise are crucial to your overall marketing success.

The Future is Now (and It’s AI-Powered)

Oracle Eloqua’s Advanced Intelligence features for generative AI are a game-changer for marketers who want to streamline their content creation process and boost their results. By leveraging the power of AI, you can save time, overcome writer’s block, and create more engaging and effective marketing materials. So, what are you waiting for? Dive in, experiment, and see how Eloqua’s AI superpowers can transform your content marketing efforts. Just remember to treat AI as a partner, not a replacement, and always bring your own unique perspective to the table.

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