Inspired Marketing: A New Podcast Series Featuring Transformative Marketers

A couple weeks ago I reached out to my buddy and extremely successful marketer Tyler Lessard who is the CMO at Vidyard. After a bit of back and forth about business stuff, the correspondence concluded as follows:

“Btw, super duper love what you are doing for pre-conference planning. Saw the multi-promotion landing page for MME. Totally taking inspiration from that for a couple of our events. #Transparency” – Erin

“Ha! Will have a similar page for Sirius Decisions, and have a couple videos in the hopper that are 80% generic/consistent then slightly tweaked for each event. Efficient, hopefully effective…Let me know if you want the source code.” – Tyler

“Super duper trooper (and anything else that rhymes super) awesome.” – Erin

Weird conversation? I know. Between the pace of my brain relative to my typing speed, the use of texting acronyms in business emails and being unfiltered (a word my mother-in-law uses to describe me, I prefer upfront), I admit that this is a strange correspondence to document in a blog but it sheds light on my point that I take inspiration from marketing teams and leaders that I think are killing it. This is not to say that I don’t come up with any original ideas. Believe me, you don’t want to see what’s inside my brain at 2:00am when I can’t fall asleep because I’m thinking about the hero headline of our next email. But, I do take notice of others successes. I think about how I can leverage their creativity to my marketing team’s advantage. I try to give credit where credit is due, always. Do you operate similarly? Then you’re going to love this.

Relationship One has officially launched Inspired Marketing, a podcast series through which you’ll hear stories from marketing leaders who are transforming their organization using the Oracle Marketing Cloud. The bi-weekly show is hosted by Scott Ingram, veteran moderator and industry leader, Scott Ingram and features in-depth interviews with the smartest minds in marketing who drive innovation and growth on the front lines.

“The content is incredibly relatable, insightful and as luck would have it, inspirational.” says Scott.

Episodes available today include:

Episode 1: Lenovo’s Michael Ballard on Mastering the Marketing Tech Stack
Episode 2: Penton’s Rhonda Wunderlin on Transforming Marketing
Episode 3: Optum’s Ryan Coats on Running Towards the Fire

On deck – Chicago Bears, Mountain America Credit Union, DLT Solutions and Thomson Reuters. We can’t wait!

If you’d like to know when new episodes of Inspired Marketing are available, subscribe to our blog updates.