2025 brought sharp focus to what marketers needed most. Better planning. Stronger execution. Clear results. At Relationship One, our most read content this past year reflected those priorities. Teams looked for practical guidance on content operations, marketing platforms, data strategy, and AI adoption. They wanted answers they could use right away. This series highlights the blog posts, guides, and resources you relied on most in 2025, starting with part one of our top performing content.
Inspired Marketing: Newport Healthcare’s Victoria Kan on Elevating a High Standard to the Next Level
Victoria Read Kan is the Vice President of Marketing at Newport Healthcare. With the help of Eloqua, she has taken a highly talented marketing team from good to great. This well-oiled machine is now leading the industry with more incoming volume for the business than ever before as well as more sophisticated connections with each lead and engagement point. Victoria shares her experience with utilizing Eloqua to level up an already exceptional team.
What is the Braze Customer Experience Platform and Why Does It Matter?
Brands are constantly on the lookout for innovative tools that help them build deeper connections with their audience. Braze, a leading customer engagement platform that has made a significant mark in the industry, gives you all the tools you need to be successful in this space. But what exactly is Braze, and why does it matter for businesses looking to elevate their customer experience? Let’s break it down.
Implementing the Optimizely Content Marketing Platform – Part 3: Advanced Features
As with any new technology, it’s important to follow the “crawl, walk, run” methodology when adopting Optimizely Content Marketing Platform (CMP). As we have seen throughout our series, this phased approach ensures a gradual and successful implementation, maximizing the platform’s value and minimizing potential roadblocks.
AI in Your Inbox: How Artificial Intelligence is Reshaping Email Deliverability
Email deliverability is undergoing a significant transformation, driven by major updates from industry giants like Google, Microsoft, Apple, and Yahoo/AOL, alongside the pervasive integration of Artificial Intelligence (AI) in spam filtering and marketing. These changes aim to enhance email security, user experience, and combat unwanted messages, but also present new challenges and opportunities for businesses and marketers. This comprehensive guide will delve into the evolving landscape of email deliverability, the pivotal role of AI, and crucial strategies to ensure your messages reach their intended recipients.
Eloqua Advanced Intelligence: Understanding Your Audience
Have you ever felt like you’re shouting into the void with your marketing emails? Or maybe you’ve struggled to target the “right” accounts? Understanding your audience is key to effective marketing, and Oracle Eloqua offers a powerful suite of tools designed to help you gain insights into your marketing database. This post will deep-dive into two key features that help you better understand your audience: Fatigue Analysis and Account Intelligence. Join me as we explore how they can transform your marketing game.
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