When disparate data sources made it difficult for Mouser Electronics to fully understand their customers, a change was needed. Thanks to Candice Willingham and her 5 years of experience at the company, her team was able to clean up their data and build complex, dynamic campaigns with Oracle Eloqua.
Although choosing the right marketing automation tool was a challenge, there is no doubt Oracle Eloqua helped Mouser more precisely target their contacts. Find out how the platform’s capabilities, along with educated upper management, led the organization to marketing success.
“The hardest part is getting started. I’m very thankful to [be with] a company that sees the vision and the future [of both the market and our business], that understands what the next right step is to take.” – Candice Willingham, Mouser Electronics.
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About the Author: Relationship One
At Relationship One, we empower organizations to modernize their marketing through strategy, technology and data. With a core staff of experienced marketing consultants, integration specialists, data analysts and development gurus, we have a well-respected track record for delivering solutions that meet our customers’ unique business needs.
