GDPR and Data Privacy Content Recap

Over the last few months, Relationship One has brought you tons of content on the upcoming GDPR and other data privacy changes. Whether you’ve scoured them all or just seen a few, we hope they have helped you feel more confident about the updates coming in May. We decided it might be easier for our readers to have one place to view all the content we have produced so far. Check it out!

Your Go-To Guide: CAN-SPAM, CASL & GDPR

This industry brief, co-written by both Relationship One and Inbox Pros, covers everything from terms to actionable steps plus information on possible penalties. Let us break down exactly what CAN-SPAM, CASL and GDPR stand for, what they will require from you and when you will need to take action. In this brief, you will also find links to FAQs and details on federal sites (they are the real experts, we are just your guides).

If your head is starting to spin just thinking about this content, don’t worry, we’ve got an easy-to-digest table to round it out. Easily identify what is defined as consent in each case, how long the opt-out duration lasts, the penalties for failing and age restrictions. If anything, print this out and hand it to every member of your email marketing team!

You Read Our Go-To Guide on GDPR. Now What?

After we jumped into all things GDPR, we realized many of you may feel overwhelmed with all the information. That’s when Melissa Santos, decided to focus on the “now what?”. You have all the information you need about GDPR and data privacy but what are you supposed to do to actually prepare for it?

In this blog, Melissa describes how a marketing team can really plan for the changes and adhere to the new rules in the best possible way. Take a look at this blog to get more clarity on terms like Data Protection Officer, Content, and Consumer rights. Then start your preparation with eight things you can do right now to get ready for May.

Relationship One Webinar: Data Privacy and GDPR

On February 20th, Relationship One hosted a webinar with SiriusDecisions. If you missed out, no worries, we’ve got the slides and a recording for you! In this webinar, we focused on adopting a data privacy strategy and the benefits it can have for your marketing organization beyond the upcoming GDPR regulations.

Learn more about the lawful basis for processing data under GDPR and identify your organization as a data controller or data processor. As with our other resources, get SiriusDecisions’ take on types of personal data, how to define consent and more. The bonus of this content? The live Q&A that let’s you find out what other marketer’s are wondering too.

Check out the recording here.

View the slides from the webinar here.

GDPR Slideshow

At the Raleigh Oracle Marketing Cloud User Group event in late February, attendees were able to hear directly from Inbox Pros about GDPR rules and regulations. CEO, Chris Arrendale, treated listeners to an educational presentation followed by Q&A.

In the slideshow below, find out Chris’ take on personal data, GDPR and more. Find out how he plans to prepare for the changes in May and run through a checklist to make sure your organization is ready. In this presentation, you also get a detailed look at Google Chrome’s upcoming security changes.

That’s all she wrote, folks. We hope you have found all of our GDPR and data privacy content useful, and we hope you have taken away something important from each one.

Remember, Relationship One’s content is not meant to be used for legal advise, we are simply providing guidance to your journey.

If you have any questions about the upcoming changes, please contact us.