What is lead scoring, and why is it important to a company’s success? That’s a great question – one that Kris Gormley of Cognex had to answer for her team. As the Senior Marketing Automation Program Manager, her efforts to implement lead scoring to improve sales efficiency led to a nearly complete program with signs of long-term success. Learn more about her journey!
Tune In and Get Inspired to:
- Find someone to “own it”
- Train your team to be self-sufficient
- Build personas for continued development
- Bring in a strong partner for easy success
- Relive some March Madness excitement
Key Takeaways:
[:40] Who is Kris, and what does she do for Cognex?
[1:55] What roadblocks were the sales team at Cognex running into with their leads?
[2:50] How did the project get started?
[4:00] Kris shares the steps to get this lead scoring project underway.
[6:30] What would Kris do differently, knowing what she knows now?
[8:04] What’s next for Kris?
[10:32] What inspires Kris?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
