It’s no secret that modern marketers love Oracle Eloqua. Leslie Alore, Director of Global Marketing Operations & Automation for Iron Mountain, credits the growth of her career to this power marketing automation platform. She and her team have spent years building and scaling the marketing operations and automation aspect of the business on a global level. Learn how her career journey helped give her a solid foundation for company transformation.

Tune in and get inspired to:

  • Build a strong foundation for your MarTech stack
  • Conduct an in-depth audit of your MarTech processes
  • Make goals measurable and attainable
  • Standardize your systems for simple scalability
  • Adapt your management style to help your team excel

Key Takeaways:

[:45] Who is Leslie and what does she do at Iron Mountain?
[1:20] Leslie is in charge of incorporating marketing and operations systems on a global level for the company. How did the project come about and why?
[4:00] How does Leslie quantify the success and impact her team has on this objective?
[7:20] What were some of the steps Leslie took that helped make the project such a success?
[8:30] What kind of challenges did Leslie face?
[11:00] Leslie discusses some of the unexpected benefits of taking on a project like this.
[13:00] How does technology play a role in all of this?
[16:50] What’s next for Leslie?
[18:55] What inspires Leslie?

Quick Links:

The Inspired Marketing podcast is produced by Relationship One.

Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.

If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.

If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.

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About the Author: Scott Ingram

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.