No marketer wants to air their dirty data laundry, but there’s freedom in putting it out there to do something about. In this episode of Inspired Marketing, Matt Calnan throws down the gauntlet on the all-too-familiar issue of “bad data in, bad data out.” His team was up against multiple instances of Oracle Eloqua and other disparate, disconnected data sources but chose to shine a flashlight on the “data darkness” to illuminate gaps in process that required fixing. Tune in to hear this Data Manager’s impressive story highlighting how his team’s data inventory ultimately led Medtronic to a set of solid, actionable dashboards and unified data.
Get inspired to:
- Flip the switch on your data to validate your investment
- Do the work to standardize data across systems and sources
- Migrate and consolidate your data into a data warehouse
- Empower marketing, sales and the c-suite with visual dashboards
- Develop checks and balances to see potential propagating issues
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
