“Do you even use your own products?” Jennifer Renaud, CMO of the Oracle Marketing Cloud, gets this question often. While OMC does utilize their own products, Jennifer discovered they may not be leveraging the power and capabilities as much as some of their customers. That’s why during a company re-branding project, she and her team started diving into Oracle Content Marketing (OCM) to repurpose forgotten content. By doing so, the OMC team has been able to start designing their content roadmap to focus on more relevant topics for their customers. It may not be easy, but it is long overdue!
Listen up and get inspired to:
- Revisit the importance of Personas
- Save money by repurposing solid content
- Start your own requirements analysis
- Handle change management before you implement new technology
- Get inspired for Oracle Eloqua’s upcoming integration
Key Takeaways:
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The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
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About the Author: Scott Ingram
