Brent Christensen is no stranger to customer experience. As Director of Digital Marketing for Overstock.com, his team has been working on a new project that will take them well into 2019 … A robust plan that focuses on customer-driven, personalized content that renders in real time the moment the customer opens a product page – unreal, right? Learn more about his journey towards a custom online shopping experience in this episode!
Tune in and Get Inspired to:
- Take big ideas step by step
- Get more real-time data
- Cater to each customer’s preferences
- Stack your team for success
- Select the right vendors
Key Takeaways:
[:45] Who is Brent and what does he do for Overstock.com?
[2:15] When it comes to the creation of this real-time rendering project, what were Brent and his team originally trying to solve for?
[3:40] What kind of results has Brent seen so far, now that this project is in place?
[4:45] How did Brent and his team get started on this project?
[7:00] Brent and his team focused on email integration early on to test out the project and see if it worked.
[7:15] What kind of challenges has Brent gone through so far?
[8:15] What other wins has Brent experienced thus far?
[9:05] How does technology play a role in all of this?
[10:00] What’s next for Brent?
[11:25] What inspires Brent?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
Share This
About the Author: Scott Ingram
