How far would you go to double the revenue your team brings in? Güçlü Ozsayin, Head of Marketing Automation, CRM, and Data for Samsung Electronics France, was willing to push his marketing efforts farther than ever before. In this episode, Güçlü discusses some of his organization’s challenges, and the fantastic results generated by their enterprise mobility campaign. For the last three years of the campaign, Samsung’s digital marketing division has doubled its revenue every year. This is a story you don’t want to miss!
Tune in and Get Inspired to:
- Collaborate with your customers
- Adapt your tactics to the changing times
- Tailor your content to your audience
- Enhance your efforts with the right sales touches
- Center your strategy around your team
Key Takeaways:
[3:15] What was Güçlü originally trying to solve for by creating the enterprise mobility campaign?
[5:05] What kind of results did Güçlü see from this campaign?
[6:05] What were some of the steps Güçlü took to get this campaign up and running?
[11:15] Güçlü discusses some of the challenges he faced while implementing this campaign.
[13:25] What kinds of successes has Güçlü seen so far?
[15:05] How much has technology played a role in this campaign?
[16:30] What’s next for Güçlü?
[19:35] What inspires Güçlü?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
