Digital Experience Management Through Marketing: Orchestrating Omni-Channel Conversations with Abderdeen, Oracle Marketing Cloud and Relationship One
These days, everyone knows people use multiple mediums for shopping, researching products, and communicating with friends and colleagues. Marketers have responded to this behavior by using a variety of channels to communicate their message.
A 2017 study by Aberdeen found that 55% of marketers use at least 10 channels within their marketing channel-mix.
Utilizing multiple channels has become the ‘new normal.’ Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business. Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations.
In this eBook, learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results. Don’t spend another minute under-utilizing the power of omni-channel communication!
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About the Author: Relationship One
