Eloqua Advanced Intelligence: Understanding Your Audience
Have you ever felt like you're shouting into the void with your marketing emails? Or maybe you've struggled to target the "right" accounts? Understanding your audience is key to effective marketing, and Oracle Eloqua offers a powerful suite of tools designed to help you gain insights into your marketing database. [...]
eBook: A Marketing Geek’s Guide to: Optimizely CMP
If you're a marketing professional aiming to streamline your content operations, our latest Geek Guide, A Marketing Geek’s Guide to Optimizely CMP, is an invaluable resource. This guide delves into the Optimizely Content Marketing Platform (CMP), offering insights into how it can enhance your marketing strategies. Optimizely CMP serves as [...]
What is Optimizely Personalization?
Straight from Optimizely’s digital pen, “Personalization is the process of delivering a unique digital experience for each individual user by leveraging customer data and real-time behavior analysis.” It involves examining your customer behavior and interactions with your digital platforms and using that information to create made-to-order experiences that more fully [...]
Optimizely Web Experimentation: Interpreting Your Results
Throughout our three-part series, we have seen that several critical phases are required to ensure the optimization of digital experiences through Optimizely Web Experimentation. The process starts with strategic planning and hypothesis development, moves through the careful construction and launch of experiments, and culminates in analysis and iteration. Part three [...]
Ten Steps to Building Successful Optimizely Web Experiments
As we saw in Part 1 of our series on Optimizely Web Experimentation, creating and launching an effective A/B or multivariate test involves a meticulous process of strategizing, planning, and defining the structures needed for success. In this post, we will dive deeper into the details of delivery, reviewing all [...]
Getting Started with Optimizely Web Experimentation
Laying the Foundation: A Guide to Planning for Optimizely Web Experimentation Consumer behavior has undergone a fundamental transformation, and digital platforms now serve as the primary arena for brand discovery, in-depth product research, and final purchase decisions. This evolution demands that businesses prioritize personalized engagement, tailoring their online presence to [...]
Getting Started with Braze: Your First Campaign
Marketers choose Braze so they can connect with their customers on a personal level, across multiple channels, using data and automation. You can choose from emails, push notifications, in-app messages, SMS, and more. You will have tools for creating personalized messages, segmenting audiences, and automating campaigns based on user actions. [...]
Migrating to Braze: The Migration Process
Migrating from another marketing automation platform to Braze presents a significant opportunity to enhance customer engagement and drive business growth. Braze, with its robust features like real-time messaging, personalization at scale, and cross-channel orchestration, empowers marketers to deliver highly customized and impactful customer experiences. However, this transition requires careful planning [...]
Migrating to Braze: Key Considerations
There are many ways you can prepare ahead of time to ensure a smooth transition, when planning for a marketing automation platform (MAP) migration. From data cleansing, to hands-on training, and stakeholder expectation management, there are proactive steps you can take now to lay the foundation for what’s ahead. Clean [...]
Why Businesses Are Migrating to Braze
Remember the days of mass emails, batch-and-blast, and throwing spaghetti against the wall to see what stuck? Thankfully, those days are a distant memory (and not a good one). Recent years have witnessed a dramatic evolution in marketing automation and customer engagement. The focus has shifted from broad, objective campaigns [...]
