Bust Out Of the lnbox with Twilio SMS
Everyone knows that omi-channel marketing is the foundation of modern digital marketing. Your customers are consuming information across multiple devices and numerous platforms. As part of your strategy, chances are you’re sending SMS messages to your customers. If not, you’re missing out on a massive opportunity. According to Pew Research [...]
6 Reasons Your Website Visitors Are Not Turning Into Customers
I want you think about something. The average website conversion rate is 2.35% with only top 25% companies converting at a rate of 5.31% or higher. Unfortunately, most businesses only concentrate on generating visitors, not realizing the importance of turning visitors into buyers. It’s a given that anyone who lands on your [...]
Twitter Advertising: What B2B Marketers Need to Know
Earlier this year, I helped all you social media gurus with LinkedIn advertising capabilities. Now I'm back, because Twitter is no joke when it comes to advertising potential either! Twitter has exploded into a major platform for business content, networking, and advertising. While many may still argue that LinkedIn is the [...]
Inspired Marketing: Wiley’s Carrie Ugarte on the Power of Dynamic Content
With a decade in email marketing experience, Carrie Ugarte is no stranger to the evolution of marketing technology. Leading her team as the Digital Messaging Manager at Wiley Education Services, Carrie has helped transform lead management through a dynamic content program that makes email messaging matter. Utilizing the integration between [...]
3 Reasons Oracle Responsys is Critical for your B2C Marketing
We live in an interconnected world. We know that our online actions are tracked, stored, analyzed, and used to better our experiences. We expect to see online ads and emails for products and services we just viewed online. Everyday our digital body language and purchase history are used for marketing, [...]
eBook: DMNews Omnichannel Rising
Looking out over the next couple of years, what are some of the key innovations, challenges, and trends on the omnichannel marketing horizon? Our CEO, Ron Corbisier, was asked this question along with 11 other marketing leaders across multiple industries. Their answers were all featured in DMNews' One Tough Question eBook: Omnichannel [...]
Case Study: Laser Spine Institute and Relationship One
Relationship One Helps Laser Spine Institute Take Patient Engagement to a New Level with Oracle Eloqua The lead nurturing process takes on a new meaning when it comes to prospects inquiring about health care options. Laser Spine Institute found itself in need of a more robust marketing automation platform, that [...]
Inspired Marketing: Certiport’s Brad Williams on Rapid Transformation
When Certiport needed a Marketing Automation Manager to help bridge the gap between marketing efforts and sales wins, Brad Williams was the man for the job. His efforts helped transform his team from batch and blast and manual lead entry to a seamless integration between Salesforce and Oracle Eloqua. Certiport [...]
Changes to the Oracle Eloqua Form Character Limit
Last week, Oracle Eloqua announced a significant change to form fields coming in Release 487, scheduled throughout April. To limit security vulnerabilities, Eloqua Oracle will be enabling the “Must contain a valid number of characters” checkbox by default and setting it to a 35-character maximum limit on form fields for [...]
Are You Ready to Rock Responsys?
We live in an interconnected world. We expect our online actions to be tracked, stored, analyzed, and used to better our experiences. We expect to see online ads for products we just viewed on Amazon. We expect to get emails from companies after visiting their websites to research services. It’s [...]
