Inspired Marketing: Lexmark’s Maria Wilson on Putting the Customer First
After a short hiatus to line up the next round of podcast guests, we're back with a bang! Episode 11 features Oracle Eloqua power user Maria Wilson, the Manager of Global Marketing Automation at Lexmark. Maria shares the details and output of an "experience audit" her team conducted on their [...]
Inspired Marketing: National Instruments’ Joe Quinn on Account-Based Marketing
In this episode of Inspired Marketing, Joe Quinn fuels the fire for account-based marketing (ABM). As the Section Manager for Account-Based Marketing within National Instruments, Joe walks through eight years of effort to fully optimize the prospect journey. From defending against your competition to working with the speed of your [...]
Inspired Marketing: Eaton’s Christine Woodhouse on Creative Marketing
In this episode of Inspired Marketing, you'll learn the value of thinking outside of the box. Christine Woodhouse, Marketing Communications Manager, shares the work behind Eaton's increased brand recognition and two Oracle Marketing Cloud Markie Awards. With this much success under her belt, you'll want to hear what she has [...]
Inspired Marketing: Laser Spine Institute’s Taylor Duba on Automation and Personalization
Planning ahead pays off, especially in the case of Taylor Duba and her marketing team at Laser Spine Institute (LSI). As a Database Marketing Specialist, Taylor has combined her mastery of data management with the power of Oracle Eloqua to automate timely and highly personalized campaigns. In episode 8 of [...]
Inspired Marketing: Insperity’s Amy Cortez on Lead Management
In this episode of Inspired Marketing, Amy Cortez from Insperity shares how she has learned to love Oracle Eloqua in its purest form. The inspiring Digital Marketing Analyst speaks to a two-year initiative to move Insperity away from "batch and blast" thinking. The results (so far): nine ongoing lead nurturing [...]
Inspired Marketing: DLT’s Kristin Oelke on Marketing to the Public Sector
In this episode of Inspired Marketing, Coach Kristin Oelke shares the story of leading DLT's marketing team through transformative change. Highlights include discussions around the nuances of marketing to the public sector, implementing Triblio to do account-based marketing, and what's on the horizon for this inspiring marketing team. Be inspired [...]
Inspired Marketing: Mountain America Credit Union’s Joy Horrocks on Member-based Marketing
There's no doubt that Mountain America Credit Union deserved their nomination for a 2016 Markie Award for Best Integrated Consumer Marketing Program. Learn why in this episode featuring AVP of Marketing Operations and ultimate data-driven marketer, Joy Horrocks. Joy shares details of the acclaimed campaign and other initiatives that [...]
Inspired Marketing: Chicago Bear’s Elaine Delos Reyes on Developing Fans of your Brand
Marketing for a professional sports team. Dream job, right? You may know the Chicago Bears as having some of the most spirited fans in the NFL, but it's what's behind the scenes that fuels the pride for their team. Hear how Elaine Delos Reyes, the Director of Fan Marketing [...]
Inspired Marketing: A New Podcast Series Featuring Transformative Marketers
A couple weeks ago I reached out to my buddy and extremely successful marketer Tyler Lessard who is the CMO at Vidyard. After a bit of back and forth about business stuff, the correspondence concluded as follows: “Btw, super duper love what you are doing for pre-conference planning. Saw the [...]
Inspired Marketing: Lenovo’s Michael Ballard on Mastering the Marketing Tech Stack
Bacon. The word of 2016 for Michael Ballard, Senior Manager of Digital Marketing at Lenovo. Why? Listen to the first episode of Inspired Marketing to find out! Hear from marketing leader Mike speak to his experience, his successes and his recommendations for managing a superstar marketing technology stack with the [...]
