Inspired Marketing: Demandbase’s Beth Tiltges & Stephanie Thomas on Field Marketing Initiatives
Field Marketing stretches far beyond the conferences and other events you attend, just ask Demandbase. Beth Tiltges and Stephanie Thomas, both members of the marketing team at Demandbase, have discovered that this tactic gives you the freedom to pursue other worthwhile initiatives. These women launched the Summer of ABM program, [...]
Inspired Marketing: DXC Technology’s Nick Panayi on Pursuit Marketing
ABM flipped the funnel, but Nick Panayi managed to flip it again with his new marketing strategy he has coined "Pursuit Marketing". As VP of Brand Demand and Digital Marketing at DXC technologies Nick’s goal is to prove the value of marketing to the rest of the organization and he’s [...]
Inspired Marketing: Second City’s Marilyn Cox on Leveraging Customer Relationships
Marilyn Cox is the Vice President of Marketing and CRM at The Second City. What could this impromptu theater group possibly have to do with marketing automation? You will be surprised. When Marilyn saw an opportunity to fix her team's infrastructure and utilize Oracle Eloqua in a new way, the [...]
Inspired Marketing: Plex’s Jennifer Pockell Dimas on Account-Based Marketing Strategies
Jennifer Pockell Dimas, VP of Marketing and Business Operations at Plex, has spent much of her career in account-based marketing. She brought her learnings to Plex and spent the beginning stages creating an integrated system between sales and marketing - something she highly recommends. Years of trial and error has [...]
Inspired Marketing Magazine – Fall 2017
At Relationship One, the thing we are most proud of is the success of our clients and partners. Nothing makes us happier than sharing stories of transformation and growth on our Inspired Marketing Podcast. So we asked ourselves, how else can we get these stories out and get these outstanding [...]
Inspired Marketing: Mouser Electronic’s Candice Willingham on Marketing Automation Implementation
Executing a marketing strategy with marketing automation proves to yield big results in a short period of time. When Candice Willingham, current Director of Marketing Automation for Mouser Electronics, started her position almost 5 years ago she noticed a major marketing automation opportunity that was being missed. After gaining an [...]
Inspired Marketing: Oracle’s Jeb Dasteel on Foundations for Customer Success
Jeb Dasteel is the Chief Customer Officer at Oracle, a well-earned title for someone who has dedicated themselves to customer success. During his time at Oracle he has perfected what it means to place customers first. Find out how Jeb's expertise can help you make customer success a central part [...]
Inspired Marketing: PwC’s Paul Dunay on Creating Account-Based Marketing Reports
Paul Dunay is the Financial Services & U.S. Brexit Marketing Leader at PwC. His unique role has pushed him to explore the question many Sales people ask - what is happening with my accounts? With the help of his team, Paul was able to create an insight report that gave [...]
Inspired Marketing: Carlson Wagonlit Travel’s Niles Randolph on Setting Up a Sales Pipeline
Digital Marketing Director, Niles Randolph, was recently brought on to build a better lead generation system for Carlson Wagonlit Travel (CWT), a global company that manages business travel and company events. Recognizing that the B2B space is "marketing automation gold", Niles was determined to connect his team's CRM to their [...]
Inspired Marketing: Oracle’s Laura Ipsen on the Exciting Future of Oracle Marketing Cloud
As Senior Vice President and General Manager of Oracle Marketing Cloud, Laura Ipsen is at the center of innovation. She stopped by the Relationship One office, and opened up about how her career path has shaped her role at OMC. Spending her whole career in the high-tech sector, Laura is [...]
