Inspired Marketing: Iron Mountain’s Leslie Alore on Scaling Marketing Automation Functions Globally
It's no secret that modern marketers love Oracle Eloqua. Leslie Alore, Director of Global Marketing Operations & Automation for Iron Mountain, credits the growth of her career to this power marketing automation platform. She and her team have spent years building and scaling the marketing operations and automation aspect of [...]
Inspired Marketing: DocuSign’s Matt Feeney on Keeping Clean Data
Working with Oracle Eloqua for 8 years gives you plenty of time to play with data. Matt Feeney, Senior Manager of Marketing Systems at DocuSign, helped his team discover new ways to ensure data health and quality. He discusses the steps he took to strategize the clean-up, how they tackled [...]
Inspired Marketing: Oracle’s Jennifer Renaud on Utilizing Technology to its Fullest Capacity
"Do you even use your own products?" Jennifer Renaud, CMO of the Oracle Marketing Cloud, gets this question often. While OMC does utilize their own products, Jennifer discovered they may not be leveraging the power and capabilities as much as some of their customers. That's why during a company re-branding [...]
Inspired Marketing: Tableau’s Mike Braund on Implementing a Different Organizational Structure
With a track record of 5 years and 50% company growth each year, there is no denying that Mike Braund, Director of Marketing Operations at Tableau, understands the power of a good organizational structure. During the journey to a more centralized structure, Mike and his veterans had their struggles, but [...]
Inspired Marketing: Chris Block on Cummins’ Marketing Automation Center of Excellence
We were so happy to have Chris Block, Digital Engagement Leader at Cummins, share at our May Twin Cities OMC user group event. Now you get to hear him share his story in this episode of the Inspired Marketing podcast! With over 12 years of experience at Cummins, Chris has [...]
Inspired Marketing: Polycom’s AJ Sedlak on Running Multiple Nurture Streams
We always love to share the stories of modern marketing powerhouses, especially when they are one of our outstanding clients. AJ Sedlak, the Senior Marketing Automation Manager for Polycom, sat down with us at Modern Customer Experience to talk about all things Oracle Eloqua Campaign Canvas. AJ and his team [...]
Introducing the Inspired Marketing Magazine
At Relationship One, the thing we are most proud of is the success of our clients and partners. Nothing makes us happier than getting to share some of these stories of transformation and growth on our Inspired Marketing Podcast. So we asked ourselves, how else can we get these stories [...]
Inspired Marketing: Dun & Bradstreet’s Liz Gertz on Leveraging Your Own Solutions
It's rare to find someone who sticks with a company for 30+ years, but when you do, you can be sure they understand the connection between teams better than anyone else. Liz Gertz of D&B has spent time in both Sales and Marketing roles, allowing her to help create a [...]
Inspired Marketing: Wiley’s Carrie Ugarte on the Power of Dynamic Content
With a decade in email marketing experience, Carrie Ugarte is no stranger to the evolution of marketing technology. Leading her team as the Digital Messaging Manager at Wiley Education Services, Carrie has helped transform lead management through a dynamic content program that makes email messaging matter. Utilizing the integration between [...]
Inspired Marketing: Certiport’s Brad Williams on Rapid Transformation
When Certiport needed a Marketing Automation Manager to help bridge the gap between marketing efforts and sales wins, Brad Williams was the man for the job. His efforts helped transform his team from batch and blast and manual lead entry to a seamless integration between Salesforce and Oracle Eloqua. Certiport [...]
